Designing Sensory Reality
in a Simulated World
Design is expanding across media,
but still relies on single-sense logic.
THE SYSTEM
A structural tool for designing how perception happens.
Built from motion, scent, image and spatial practice,
this is not theory, it’s a foundational design system.
It replaces reductive logic with a new grammar for multisensory design in fractured, ambient, and simulated conditions.
Written for those shaping presence in real and simulated worlds.
Applies across media, like film, scent, space, digital environments.
CORE LOGIC PREVIEW
A new grammar for perception in design
-Multisensory Interactions
-Timing, Rhythm, and Sensory Intensity
-Perception Values
-Modalities: Image, Motion, Sound, Scent, Space
-Rhythmic Structures: How Time Is Shaped
-Atmospheric Authority: What Makes Presence Real
-Perceptual Field Design: Structuring the Invisible
Excerpt from an authored design system (forthcoming book).
unFORM – SYSTEMS IN FLUX
01 Josef Müller-Brockmann
When form resists finality.
Form is no longer a fragment.
It constructs the narrative behind the moment.
Modernist design sought order.
It imposed structure, balance and control.
But what happens when the grid is no longer static?
When typography ceases to be placed and instead performs?
When structure is no longer a container, but a process?
unFORM - SYSTEMS IN FLUX is a kinetic design research series and evolving exhibition ready concept.
It explores how modernist systems collapse, shift and evolve through motion. By translating the rigid logic of Swiss typography, the force of Constructivist energy, and the adaptability of parametric grids into fluid, time-based structures, design itself becomes movement.
01 Josef Müller-Brockmann
When form resists finality.
Form is no longer a fragment.
It constructs the narrative behind the moment.
Modernist design sought order.
It imposed structure, balance and control.
But what happens when the grid is no longer static?
When typography ceases to be placed and instead performs?
When structure is no longer a container, but a process?
unFORM - SYSTEMS IN FLUX is a kinetic design research series and evolving exhibition ready concept.
It explores how modernist systems collapse, shift and evolve through motion. By translating the rigid logic of Swiss typography, the force of Constructivist energy, and the adaptability of parametric grids into fluid, time-based structures, design itself becomes movement.
THE ART & DYNAMICS
OF NEO KINETICISM
THE KUNST & DYNAMIK
VON NEO KINETISMUS
Neo-Kinetismus is a system I developed to dismantle
the divide between stillness and motion.
It redefines design as an active force, shaped not only by style,
but by perception, rhythm and spatial presence.
Where traditional identity systems remain
static and animation follows illustrative logic,
Neo-Kinetismus treats all media as temporal,
responsive andperceptually alive.
A visual can shift. A scent can structure space.
A system can adapt to attention.
I apply this logic across motion design, AR,
scent, typography, spatial composition and atmosphere.
Not to add movement, but to build perceived presence throughtime. Creating form that moves with the viewer.
Design that breathes, sharpens and resists fixation.
Neo-Kinetismus enables evolving and multisensory identities.
It is both a visual grammar and a design methodology.
