Not everything moves.
Not everything breathes.
Not everything shapes the world around it.
But what does -
what lingers and evolves -
what moves through space and time -
Becomes Identity. Becomes Rhythm. Becomes Atmosphere.
Design isn’t about what's visible. It’s about what stays.
VISUALS. MOTION. SCENT.
Designing PERCEPTION
WHY IT MATTERS.
People don’t choose what they perceive.
Perception happens before logic. Before context.
Most focus on the product, the message, the execution.
But if perception isn’t designed first, none of it matters.
Identity. Graphic Design & Illustration
What it does: Design gives identity a presence.
How it shapes perception: Identity is not a logo. It’s the difference between being seen and being chosen. Without intent, design is just noise.
Rhythm. MOTION DESIGN, Animation, Video & Sound
What it does: Creates tension. Creates release. Pulls you deeper.
How it shapes perception: Motion should never be random. It's where energy meets control.
Storytelling is not the way from A to B. It’s the way in.
ATMOSPHERE. Concept SCENTS & MULTISENSORY EXPERIENCES
What it does: It’s where past and future memories collide.
How it shapes perception: Forces the body to feel and stays after everything else is gone.
Without atmosphere, a space is just a room.
Beyond the Surface.
I am Carolin Vedder. I develop visual and multisensory design systems for brands, film and cultural institutions.
Architecture, music, art and history influence how I structure form, movement, contrast, space and time.
Shaped by Modernism, the Machine Age, Bauhaus, Punk, Hip-Hop and Avant-Garde,
I merge precision with disruption and function with experimentation.
THE CONCEPT.
From motion design and animation to typography and scent-driven spatial experiences, my passion is to build clarity, impact and the future of communication – defining identity, analyzing intent, creating presence and guiding perception.
Every detail carries weight. Every element has purpose.
Each stands alone or fits into a larger system. A single element or a complete world.
Each defines how something exists beyond the moment.
Not decoration.
Not random.
Not an afterthought
THE STRATEGY.
I create systems with precision and disruption. To fracture routine.
I develop concepts with structure and experimentation. To defy limits.
I design with intent and evolution. To stay ahead.
CAROLIN VEDDER.
©2025. BEWEGTBILD ATELIER VIENNA.
More to come. The work never stops.