THE CHOREOGRAPHY OF PERCEPTION
Not everything moves.
Not everything breathes.
Not everything shapes the world around it.
But what does,
what defines how we perceive,
what moves through space and time,
becomes identity. Becomes rhythm. Becomes atmosphere.
motion & multisensory design systems for culture, BRAND & MEDIA
Design begins with perception.
Not format. Not content. Not story.
Each project isolates what must be triggered, what must hold, what must resist.
I build from there: identity, rhythm, presence.
current focus:
motion identity
multisensory architecture
cross-sensory logic
I am Carolin Vedder.
Over the past 25 years, I’ve shaped broadcast channels, film campaigns, cultural formats and cross-sensory installations reaching millions across media, brand and public space.
Rooted in Modernism, the Wiener Moderne and the early Avant-Garde, I draw from Suprematism, Swiss Design and a punk logic of disruption, combining conceptual clarity, contrast and resonance with structural invention.
Clients I worked with include MTV, Nickelodeon, ZDF, ORF, CERN, Mercedes, VW, SEAT, Audi, Siemens and Douglas.
The *Bauhaus Missing Scents* prototype introduced new structural methods for cross-sensory composition.
What began as high-impact execution has developed into structural authorship: I now build systems that define how audiences engage with rhythm, image, atmosphere and identity.
MOTION BRANDING SYSTEMS
Motion expresses identity through the character of mood, behavior, state and status.
FILM & TELEVISION IDENTITY
Building one coherent design engine instead of fragmented content assets.
CULTURAL COMMUNICATION
Expanding static exhibitions and display content into multisensory environments.
SCENT CONCEPT & STRATEGY
Turning scent into a conceptual tool with real narrative function.
MULTISENSORY R&D
Developing a consistent system for cross-modal translation and playback.
The perception of scent is the moment when past and future memories collide.
For commissions or questions →