THE CHOREOGRAPHY OF PERCEPTION
Not everything moves.
Not everything breathes.
Not everything shapes the world around it.
But what does,
what defines how we perceive,
what moves through space and time,
Becomes Identity. Becomes Rhythm. Becomes Atmosphere.
VISUAL. MOTION. OLFACTORY.
Multisensory Design & Strategic Direction.
Time-based and sensory media across culture, film, branding, and entertainment.
THE STRATEGY
I start before design, before script, before concept,
when the direction is undefined and nothing holds charge.
When options multiply but meaning disappears,
I define what’s missing and cut through noise.
Clarity first.
I begin with perception.
Not with story. Not with format.
What does it need to trigger? What must it resist?
From there, I build:
Across the Visual System, the Time-Based Logic and Sensory Architecture.
Every element positioned. Every response pre-calculated.
I build presence.
I strip what dilutes.
I shape what hits.
Every frame should be intentional.
Every frame should be unrepeatable.
AI can generate anything.
But it can’t choose what not to.
It can’t sense cultural weight, risk, fatigue or consequence.
It mimics. It floods. It doesn’t decide.
You don’t need more output. You need decisions.
Decisions can't be replaced by AI. They become necessary because of it.
We define what enters. What’s withheld.
What’s culturally, perceptually and strategically relevant.
1. Motion Branding Systems
From decoration without purpose → to motion as identity
2. Film & Television Identity
From scattered assets → to one conceptual power engine
3. Cultural Communication
From static display → to multisensory worlds
4. Scent Concept & Strategy
From recycled and forgettable → to conceptual weapon
The perception of scent is the moment when past and future memories collide.
THE METHOD
1 Frame.
STRATEGIC DIRECTION.
Why it matters.
2 Identity.
VISUAL SYSTEM.
Why they stop.
3 Rhythm.
MOTION Logic.
Why they stay.
4 Atmosphere.
Sensory Architecture.
Why they never forget.
BEYOND THE SURFACE
I’m Carolin Vedder.
I work across motion, olfactory, space and visual systems.
To trigger the edge before narrative forms.
I choreograph tension, rhythm and presence across media.
From trailers to title sequences, identities to campaigns, exhibitions to spatial design.
Contrast, tension and resonance emerge in the interplay between
Structure and rupture, balance and contrast, memory and momentum.
Rooted in Modernism, the Wiener Werkstätte and the early Avant-Garde.
Shaped by Suprematism and a Punk’s logic of disruption.
We don’t decorate stories. We control how they hit.
For over 25 years, I’ve designed systems that shape how audiences perceive across image, motion, scent and spatial presence.
Clients include MTV, Nickelodeon, ZDF, ORF, CERN, Mercedes, Siemens and Douglas.
The Bauhaus Missing Scents prototype defined new methods for structuring perception across sensory fields.
CAROLIN VEDDER
Multisensory Designer & Strategic Design Lead.
Based in Vienna. Working Internationally.
For commissions or questions →