- WORK IN PROGRESS -
Not everything moves.
Not everything breathes.
Not everything shapes the world around it.
But what does -
what lingers and evolves -
what moves through space and time -
Becomes Identity. Becomes Rhythm. Becomes Atmosphere.
Design isn’t about what's visible. It’s about what stays.
VISUALS. MOTION. SCENT.
DESIGN AND STRATEGY For Film. Brands. Entertainment. Culture.
SETTING DIRECTION: the why.
Design Concepts & Marketing Strategy
SHAPING IDENTITY: why they stop.
Graphic Design & Illustration
DIRECTING RHYTHM: why they stay.
Motion Design, Animation, Video & Sound.
CREATING ATMOSPHERE: why they never forget.
Concept Scents & Multisensory Experiences.
"The perception of scent is the moment when past and future memories collide."
From: Carolin Vedder, Notes on Olfactory Art, Multisensory Design and the Perception of Scent
BEYOND THE SURFACE.
I’m Carolin Vedder. I design systems that shape perception first:
visually, through motion and sound or even multisensory.
From concept to campaign, from opening titles to social storytelling,
I draw the energy and inspiration in exploring the tension between balance and contrast,
structure and rupture, moment and movement, art and design - the past and the future.
Like Modernism crashing Punk and the Wiener Werkstätte meets the Avant-Garde.
The past fuels my vision of what’s next.
THE CONCEPT.
My concepts are not trends. They’re strategic tools for cultural impact.
Every mark and every moment is purposeful, connected and designed for what’s next.
Shaping perception.
WHY IT MATTERS.
Perception happens before logic. Before context.
If perception isn't designed first, none of it matters.
THE ENDGAME.
To fracture routine.
To defy limits.
To define next.
CAROLIN VEDDER.
©2025. BEWEGTBILD ATELIER VIENNA.
More to come.